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Chef Gordon Ramsay visits Beachfront Inn & Inlet, Fort Pierce in Florida, a struggling hotel located on the beach. The hotel was opened in 2012 by Brian with the profit of a successful fish market ran by his father. Brian has no hotel experience, is easy going and allows friends to work in the business and some have taken advantage. His close friend Ben is the chef and is left to cook the food with no involvement from Brian. The employees and guests party in the bar until the early hours of the morning which has led to complaints from paying guests.
Gordon arrives at the hotel and is in awe of the stunning backdrop to the hotel, when he arrives at the hotel it looks like it has closed down. Gordon is shocked to see pieces of varnished driftwood for sale for $22. Liza, the hotel manager tells one of the biggest problems is noise complaints from rooms above the restaurant. Gordon finds a large barbecue outside that they use for cooking chicken wings, complete with old, burnt wings. Liza takes Gordon to his hotel room, room 16 in the Caribbean building and as soon as Gordon enters he notices a damp, musty smell and a bed that feels like it is 15 years old.
Gordon meets with Brian who admits he has never run a hotel and has experience of running a fish market. Gordon sits down to sample the food, looking forward to fresh fish. Gordon looks over the huge menu and orders the chicken wings, that are dry, a lobster mac and cheese that isn't a mac and cheese as they used penne pasta and the worst was the tuna burger, with frozen tuna. Brian admits that they have had to switch to frozen fish as he is in debt to his brother at the fish market. Gordon finds a kiosk where you can buy beach towels and Brian runs off to find one, the only one they have in stock.
Gordon arrives for an evening service and asks customers if they would expect fresh or frozen fish and they tell him they expect fresh fish so he asks Brian to explain why they are serving "quality" frozen fish. Gordon asks to see the freezer as he wishes to see the fish and he also finds frozen avocado. In the walk in, he finds something in slimy water, something unknown, possibly Pina Colada, that is frothy, bubbly and festered, raw and cooked chicken together, a tub of tuna burger mix and rotten produce stored with fresh. Brian says the responsibility is the head chef Ben and Gordon wants to close the restaurant due to the cross contamination. The decision is made to 86 the wings to avoid any potential issues. Gordon discovers that Ben is unreliable and tells Brian that Ben is incompetent.
Gordon visits Liza to get some peace and quiet from the noisy band that are now playing on the patio. A complaint is rang through about smoke in a room with a customer with an allergy, Gordon finds Brian and they go up to meet the customers. Before entering they meet other customers who have water all over the floor and Gordon promises to come back. They discover the problem is the air conditioner, it has not been cleaned and is blowing allergens in the room, Gordon insists that they are found another room.
The next morning they have a staff meeting but the problems raised by staff are brushed off by Brian. Gordon reaches out to his brother Eric, who is funding the business. Eric is at his wits end and has threatened to cut him off, he has asked for 8 weeks to repay him the $30k he is owed. Gordon introduces Brian to customers, they aren't impressed - the service is poor, the food is poor and one customer was served raw chicken. He also admits he used to get free drinks, he would pay for one and get five. One customer came to a Superbowl Party, the food was poor and after the game they had drinks thrown on them. There are mixed messages, some guests are paying hundreds of dollars to stay and eat surrounded by drunk beach goers.
Overnight, Gordon's team redesigned rooms and added a beach club to unused outside space. Gordon asked Brian to come in looking like a boss but he has come in looking like a towel boy, he is sent away to get changed. Gordon reveals the new rooms and the staff love them. Gordon reveals the new menu, a smaller menu that will be easier for Ben to cook featuring fresh seafood and that the Mayor will be dining with them that evening.
For relaunch night, Brian gives the front of house team a pep talk whilst neglecting to tell them that the Mayor is dining that evening. He also neglects to tell the kitchen staff and Gordon has to remind him, Brian tells them that his is at table 7. Brian is running around like a headless chicken and customers are left waiting for food, they chase table 15 which is the table the mayor is actually sat at. Gordon is not impressed with Brian, as Ben has given up and he has done nothing about it. Gordon walks past the mayors table and there is no food on there despite Ben telling him that the mayor had his food. Gordon rescues a dish from a server and the chicken looks dry, Brian believes the food to be raw... Gordon reaches his wits end and packs his bags, leaving Brian stood with the chicken salad.
What Happened Next?
After Gordon left, Brian missed the deadline for paying his brother back but his advice started to sink in, four months (!) afterwards Brian sacked Ben and employed a new kitchen staff. They have implemented a curfew for the live entertainment as he is focusing on the paying guests. They have made further improvements including installing new kitchenettes, a new menu, new patio furniture and the garden has been landscaped. There is also a new gift shop selling Navy Seal merchandise.
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